IIPM-India's Global Business School Seminar

Since its incorporation (1973), IIPM has been an institution with privileged traditions, in the diversity of its fraternity, its global outlook and its world class research. Our incisive analysis with power-packed communication always sets us ahead of others. This was again proved when Periyar Institute of Management Studies (PRIMS), Periyar University, Salem organized a National Seminar on “Strategic Management: Opportunities and Challenges in the post LPG era”. The seminar was conducted on 15th & 16th of February, 2007 at their own campus in Salem. Corporate faculties, students and academicians presented more than 300 papers. Prof. R.Krishnan, Prof. Sandeep Kumar and Prof. Balamurali had sent their papers from IIPM Chennai. Prof. Krishnan and Prof. Kumar went to PRIMS for their respective paper presentations. Prof. R. Krishnan presented his paper on the topic – MIS becomes synonymous with "Misleading, Irrelevant Schizophrenia".

He discussed how information overload is reducing the effectiveness of MIS today. Prof. Krishnan provided a 10 – Point Formula as a strategic prescription to overcome this ongoing problem in MIS. Prof. Kumar presented on the topic – The Great Indian Rural Market: Lure vs Battleground Realities. First, he presented the attractiveness of the Indian rural market. Prof. Kumar’s second half of the presentation focused on hard realities like poor infrastructure, lack of awareness and improper communication along with high competition. According to him, a better strategy in the post LPG era for the rural market should be a mix of rural marketing and social marketing strategies. Both the presentations were received very well by the audience. The question-answer sessions that followed the presentations were enriching too. The valedictory address delivered by Dr. R. Nandagopal, Director, PSG Institute of Management, Coimbatore brought the seminar to an end. But one thing was sure, amid the highs and lows of the two-day event, the IIPM presentations succeeded in communicating a class of its own that left a shining imprint in the minds of participants and the organizers.