IIPM-The Indian Institute of Planning and Management
pankajspider's Articles
June 23, 2011 by pankajspider
IIPM-Hyderabad organized a guest lecture for the students of PGP/SS/10-12/IIPM/ISBE A & B by Mr.Jaidev Goteti who is currently working as Director HR in CA Technologies. Mr.Jaidev has 13 years of rich Industry experience in Manufacturing, Banking, IT & ITES and has worked in some of the Big Indian and MNC organisations like Dr. Reddy’s Group, General Electric, Genpact, Bank of America in the Past covering the entire gamut of HR including recruitment, training, HR shared services, B...
November 16, 2010 by pankajspider
As the consumer sentiment gains confidence, companies are banking on new diversifications as well as the good ol’ formulas to keep the flag flying high   HARLEY-DAVIDSON ZIPPO LIGHTER TECHNICAL SPECIFICATIONS: • Windproof flame • Price: Rs. 2,500 onwards DUST, FLAME AND HARLEY: Harley Davidson, the icon of pride and sturdiness has bought a new extension as lighters. From classic high polish chrome to the bright ones these offerings perfectly blend th...
August 26, 2010 by pankajspider
Madhav Nene Head – Marketing, M&M M&M has been known for its high performance and fuel efficiency in all the segments it is operating in. Following the Group’s goal; the company has been the undisputed leader in the UV segment for years now. Products like Xylo have added to the brand equity of this automaker in the country. In fact, M&M’s viral marketing at the time of the launch of Xylo has been considered as the most effective communication strategy. With th...
August 25, 2010 by pankajspider
Mohit Ganju Head – Marketing, IndusInd Bank The launch of Mrs. Chowgle campaign which is on air currently is the most important one. As we were really low on visibility before this and but this campaign although talked about three different propositions but it gave us a strong brand identity. Moreover the feedback we got is extremely positive and it has not overpowered the brand in any case. For more articles, Click on IIPM Article. Source : IIPM Editorial, 2010. An Initiativ...
August 23, 2010 by pankajspider
Ramesh A Vaswani Executive Vice Chairman, Intex Technologies (India) Ltd. A “high” moment in Intex’s journey came last year when we launched our ‘Do Dil Wale’ marketing campaign for Dual-SIM phones with a TVC. It was a story of instant romance between a young man in a bus talking on his mobile and making eye contact with a young pretty girl standing behind him. As the bus goes over a bump, the maiden starts falling and stretches out her hand to him but just th...
August 20, 2010 by pankajspider
PR practice is as old as the history of civilisation itself. King Kroesus of Asia Minor had his face put on the first gold coins. During the World War II, RAF bombers dropped tonnes of propaganda leaflets over Germany. What’s up in India?India is trapped in Liliput state. Since 1991, the liberalisation phase India has become home to ever increasing number of rupee billionaires; this meant a shift of power from the ruling classes to the entrepreneurial clan. India’s leaders have o...
August 20, 2010 by pankajspider
PR practice is as old as the history of civilisation itself. King Kroesus of Asia Minor had his face put on the first gold coins. During the World War II, RAF bombers dropped tonnes of propaganda leaflets over Germany. What’s up in India?India is trapped in Liliput state. Since 1991, the liberalisation phase India has become home to ever increasing number of rupee billionaires; this meant a shift of power from the ruling classes to the entrepreneurial clan. India’s leaders have o...
August 18, 2010 by pankajspider
US Prez Barack Obama may have bogeyed the outsourcing industry yet again; but the $60 billion Indian outsourcing industry still holds a lot of potential, says Rajeev Sharma, Director, OSource in an exclusive interaction with 4Ps B&M Analysts predict that the future growth of the industry will have to come from entirely new business districts outside Tier 1 and Tier 2 cities. What’s your take on it? Yes, especially with the increasing real estate and manpower costs in the Tier 1 and...
August 18, 2010 by pankajspider
US Prez Barack Obama may have bogeyed the outsourcing industry yet again; but the $60 billion Indian outsourcing industry still holds a lot of potential, says Rajeev Sharma, Director, OSource in an exclusive interaction with 4Ps B&M Analysts predict that the future growth of the industry will have to come from entirely new business districts outside Tier 1 and Tier 2 cities. What’s your take on it? Yes, especially with the increasing real estate and manpower costs in the Tier 1 and...
August 16, 2010 by pankajspider
FOR MOST STOCK INVESTORS, the roller coaster ride of the bourses over the last one year has been a cause for gritted teeth and fluttering hearts. But then, there were a few who did manage to find solace at a place where they could see others were riding out of the storm – in online networking communities and social investing sites. Sharing market information online has grown very fast in India over the last one year. The phenomenon is now becoming more popular than online discussion forums...
August 13, 2010 by pankajspider
Chávez’ inadequate macroeconomic and exchange rate policies have worsened the ongoing recession. He needs to get back to the drawing board if he wants to prevent Venezuela from a disaster. by Manish k Pandey  It’s not as if the Venezuelan Central Bank doesn’t realise the magnitude of the government’s fiscal troubles. In fact, with regards to fiscal condition, Banco Central de Venezuela has already submitted a report to Congress which clearly mentions tha...
August 12, 2010 by pankajspider
Planman media hosted a special interactive session on May 28, 2010 focusing on a very contemporary and relevant topic in the automobile sector – ‘The fight between the urban and rural consumer’ – at India Habitat Centre, New Delhi. As almost all automakers in the country are heading towards the Tier-II and Tier-III cities to generate a sustainable growth for the future, we decided to explore how strategies differ when it comes to convincing the rural consumer versus the u...
August 10, 2010 by pankajspider
His company came out with an IPO even before it rolled out the first medical device. Then, he had two choices – to make his dimes count or be annihilated. Luckily, his bet paid-off! Today, his outfit named Poly Medicure, is the largest listed medical devices manufacturer in India. B&E’s Steven Philip Warner and Amir Moin catch up with the risk-taker, as he lets-off some nostalgia at his oldest manufacturing plant in Haryana When Himanshu Baid started off, he was not in an appr...
August 10, 2010 by pankajspider
His company came out with an IPO even before it rolled out the first medical device. Then, he had two choices – to make his dimes count or be annihilated. Luckily, his bet paid-off! Today, his outfit named Poly Medicure, is the largest listed medical devices manufacturer in India. B&E’s Steven Philip Warner and Amir Moin catch up with the risk-taker, as he lets-off some nostalgia at his oldest manufacturing plant in Haryana When Himanshu Baid started off, he was not in an appr...
August 9, 2010 by pankajspider
Interpreting the war on terror as a crusade has led to a simmering religous extremism in the US military, which needs to be curbed When the US ex-President George W. Bush tagged his War on terrorism as a new Crusade, little did he know that his words were being taken too literally by audiences in his own nation as well as across the world. On September 16, 2001 at South Lawn of the White House, Bush said during a press conference, “This is a new kind of evil. And we understand. And the ...