As the consumer sentiment gains confidence, companies are banking on new diversifications as well as the good ol’ formulas to keep the flag flying high

HARLEY-DAVIDSON ZIPPO LIGHTER

TECHNICAL SPECIFICATIONS:

• Windproof flame
• Price: Rs. 2,500 onwards

DUST, FLAME AND HARLEY: Harley Davidson, the icon of pride and sturdiness has bought a new extension as lighters. From classic high polish chrome to the bright ones these offerings perfectly blend the look and feel of these two American icons. This launch comes just before the Indian consumers can get their hands on these mean machines.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).  

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