IIPM-The Indian Institute of Planning and Management

Madhav Nene

Head – Marketing, M&M

M&M has been known for its high performance and fuel efficiency in all the segments it is operating in. Following the Group’s goal; the company has been the undisputed leader in the UV segment for years now. Products like Xylo have added to the brand equity of this automaker in the country. In fact, M&M’s viral marketing at the time of the launch of Xylo has been considered as the most effective communication strategy. With the company now moving aggressively into the two-wheeler and CV business, we will surely get to see a lot of M&M in the automobile industry in the coming year.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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