Action Shoes And Footwear

On 17th November, 2007 50 IIPM students of fall winter batch went to ACTION SHOES AND FOOTWEAR Factory Located at Peragarhi, New Delhi. The session started with the corporate office visit of action shoes followed by the exclusive factory outlet and ended at the research and development department. Mr. Ankur bhatnagar-manager business development started the presentation with the introduction of the action journey till now followed by the production unit and ended at the R&D of action shoes. After the introduction, customer relation officer explained the marketing strength of the action shoes to the IIPM students. The Action marketing philosophy emphasizes catering to the masses, consistently meeting the need and aspirations of every evolving generation. Action is committed to producing the high quality shoes to suit every walk of life. Based on our cultivated understanding of the Indian consumer psyche, most Action offerings are in the mid - range price segments. However, Action also manufactures variety of premium products for those who refuse to compromise, who seek and strive beyond ordinary. Action has consistently used "COMPLETE FAMILY FOOTWEAR" positioning and continues to use it. The Company virtually makes shoes for the entire family- more precisely-for everyone- for all occasions.

To complement their philosophy of catering to every walk of life, their powerful distribution network is mushroomed far and wide. At the last, IIPM students got the opportunity to know about how action is maintaining the customer satisfaction level by their quality commitment, manufacturing excellence and quality people. Quality is the cornerstone of their success. Everyday, millions of people all over the India show their confidence in them by choosing Action products. The concept of “QUALITY MGT” in manufacturing is aimed at continuously improving the quality of goods and services to better meet the 'needs and expectations' of the customers. Intensive R & D efforts and the latest technology go into the making of Action footwear. At Action they are fully responsible for maintaining quality standards. Not only manufacturing, marketing and human resource but CUSTOMERS also have vital role to play in maintaining quality. Our objective is to generate and retain high customer confidence and loyalty by delivering high customer value. Maximizing value to consumers and building customer relationship are the core endeavors at Action. At Action customer satisfaction is both a goal and marketing tool.