The Indian Institute of Planning and Management (IIPM) has roped in the Badshah of Bollywood, Shah Rukh Khan to host its annual business and marketing quiz, for three years. To be held in association with Planman Media’s magazine - 4Ps Business and Marketing - it promises to become India’s premiere B-School quiz event.

IIPM, in this year of economic recession, has already placed more than 2200 students in India and 45 students abroad. Says Prof.

Arindam Chaudhuri, the Dean of IIPM, said in a statement: ``IIPM is all about bringing world-class education as well as campus life experience for its students.

The IIPM B-School festival, Amaze, is in any case the largest B-School festival in India with huge participation from International BSchools as well. This BSchool quiz also promises to be a big international event.’’ King Khan is hosting the event because he has global popularity. And to top it all he is perceived as the intelligent face of the Bollywood because of his economics education background, his marketing skills and sharp intelligence, the statement said. The show will be held at the IIPM campus in Satbari, New Delhi.