While the days were filled with colour. The evenings were starry and glamorous.. with our star studded events. IIPM was on a hunt for the next singing sensation of the nation, with ‘IIPM STAR’. It was a tough competition indeed! Sanjay Kumar from Bhagat Singh College bagged the title and also won trip to dream destination, Switzerland! “I am the best! I am the best.” Chanted all the contestants of the ‘Mr. and Ms. Amaze...
Marketing As Unusual Standing out in the clutter that the marketing world is today remains an elsuive target for most brands. But there are some who have shown exemplary application in using 'Unconventional Marketing' methods to create a niche for themselves. These are the brands that were under scrutiny as IIPM International, Bangalore's seminar series - 'Endeavour 2008' kicked off for the year 2008-09 with a conclave on 'Unconventional Marketing'. The underlying theme discus...
Just when you think that you own the world, there comes a strong blow from somewhere up there, says management guru Prof Arindam Chaudhuri . THERE is no God. What we do, we do by ourselves and for ourselves. We are masters of our own life. I was sitting watching TV on the afternoon of 21st October, 1994 to be precise. And that’s what I would have said had anyone asked me about God before that afternoon. Till of course, that day when my mother told me, that a call had com...
There is something indefinable about Arindam Chaudhuri that helps him stand out in a crowd. Is it his gradually thinning ponytail? Is it his fascination with blue? Or is it his ability to give a smile even as he talks? More likely, these are just add-ons for a guy who started off as just another management guru a few years back but managed to find his own spot under the sun. And during recession times too he is shining. First came the management institute that rolled out MBAs faster than Bolly...
I write this not as my editorial, but as a protest to see if there are any listeners… because my blood boils in anger over the way another human being in the world’s largest democracy is being robbed of her freedom of speech. And the way everyone from the mainstream media to intelligentsia has maintained the conspiracy of silence! Taslima Nasreen, the author of famous books like Lajja and Dwikhandito (the book whose controversial passages landed her into trouble with vario...
This time, when I was actually thinking about the issue to cover in the TSI editorial, I had initially thought about writing how the Americans exhibited the true essence of democracy and proved that even if the American government might be inhuman in more than one ways, the common American is still left with humanity within himself. But at the last moment, I had to change my plan when I had a chance to glimpse through the latest copy of UNDP’s Human Development Report 2006. Well, for thos...
IT WAS a paradigm-boosting experience." reflects a second year student of the 51 member team of the students and faculty members of the Indian Institute of Planning and Management. New Delhi: as they return from Geneva, Switzerland as a part of the second of stories of the (global Opportunities and Threat -Analysis (GOTA) programme organised by the institute. The GOTA programme is a pioneering endeavor of the institute towards providing a first hand experience on ...
Apart from the culture curry and the rural drive, Ahmedabad students also experienced and relived one of the greatest successful revolutionary stories in India, when they got an opportunity to visit the manufacturing unit of Amul and the corporate office of GCMMF. Students were taken to a museum, which has been dedicated to the Dairy industry, and it was established way back in the year 2000 by Mrs. Molly Kurien, to mark the 80th birthday of Dr. Vergese Kurien, who is known as the father of &l...
Articles excerpted from The Last Days of America, Book by P rof . A rindam C HAUDHURI that focuses on growing degeneration of the American socio-economic set-up, the dangers of mindless imitation of the free market system and the innate strength of the Indian society For long, economists have considered Darwin's theory of’ survival of the finest' the sole functional maxim for the capitalist economy. In the process, however, they have forgotten that the...
Management Guru Prof. Arindam Chaudhuri's Interview:- Sharpen your marketing skills What is marketing management? Normally marketing management is defined as a process of identification of the needs existing In markets (consumers) and satisfying them in a manner resulting in an increased market share for the organisation. The whole effort is directed at making the consumers more satisfied in order to beat the competition and Increase profits. Thus theoretically speaki...
A Management Degree With A Difference ONE WOULD wonder how different another management institute offering the same Management degree be different from similar zillion others which have mushroomed all over the country The Indian Institute of Planning And Management (IIPM), insists Dr. M. K. Chaudhuri, Director IIPM, is miles apart from all the other institutes. “All other institutes other than IIM, Bangalore are reared towards helping the private sector IIPM trains students to have a...
Infrastructure The 8 Wi-Fi IIPM Towers are modern architectural wonders equipped with air-conditioned classrooms, auditoriums, huge state-of-the-art computer dromes & well stocked libraries. Each student is also given a laptop computer to accelerate the learning process. In New Delhi, IIPM has a sprawling eight storied building : IIPM Tower-I & a 40,000 sq. ft. building on 1 acre of land : IIPM Tower-II, both in Qutub Institutional Area, the most prestigious institutional a...
Work hard through the day and then loosen up with SALSA!!! This is what we believe in IIPM because after all – All work and no play makes Jack a dull boy right? On the 24 and 25th of November, the Cult Club organized a Salsa event which was held at our very own campus. Mr. Ashley, a professional Salsa performer and choreographer thoroughly enjoyed his time spent teaching students the basics of Salsa. This first ever attempt taken was indeed a huge success as the students enthusiastically ...
Action Shoes And Footwear On 17th November, 2007 50 IIPM students of fall winter batch went to ACTION SHOES AND FOOTWEAR Factory Located at Peragarhi, New Delhi. The session started with the corporate office visit of action shoes followed by the exclusive factory outlet and ended at the research and development department. Mr. Ankur bhatnagar-manager business development started the presentation with the introduction of the action journey till now followed by the production unit and ended ...
IIPM -India's Global Business School Seminar Since its incorporation (1973), IIPM has been an institution with privileged traditions, in the diversity of its fraternity, its global outlook and its world class research. Our incisive analysis with power-packed communication always sets us ahead of others. This was again proved when Periyar Institute of Management Studies (PRIMS), Periyar University, Salem organized a National Seminar on “Strategic Management: Opportunities and Challenge...