Ramesh A Vaswani Executive Vice Chairman, Intex Technologies (India) Ltd. A “high” moment in Intex’s journey came last year when we launched our ‘Do Dil Wale’ marketing campaign for Dual-SIM phones with a TVC. It was a story of instant romance between a young man in a bus talking on his mobile and making eye contact with a young pretty girl standing behind him. As the bus goes over a bump, the maiden starts falling and stretches out her hand to him b...

PR practice is as old as the history of civilisation itself. King Kroesus of Asia Minor had his face put on the first gold coins. During the World War II, RAF bombers dropped tonnes of propaganda leaflets over Germany. What’s up in India? India is trapped in Liliput state. Since 1991, the liberalisation phase India has become home to ever increasing number of rupee billionaires; this meant a shift of power from the ruling classes to the entrepreneurial clan. India’s le...

PR practice is as old as the history of civilisation itself. King Kroesus of Asia Minor had his face put on the first gold coins. During the World War II, RAF bombers dropped tonnes of propaganda leaflets over Germany. What’s up in India? India is trapped in Liliput state. Since 1991, the liberalisation phase India has become home to ever increasing number of rupee billionaires; this meant a shift of power from the ruling classes to the entrepreneurial clan. India’s lead...

US Prez Barack Obama may have bogeyed the outsourcing industry yet again; but the $60 billion Indian outsourcing industry still holds a lot of potential, says Rajeev Sharma, Director, OSource in an exclusive interaction with 4Ps B&M Analysts predict that the future growth of the industry will have to come from entirely new business districts outside Tier 1 and Tier 2 cities. What’s your take on it? Yes, especially with the increasing real estate and manpower costs in ...

US Prez Barack Obama may have bogeyed the outsourcing industry yet again; but the $60 billion Indian outsourcing industry still holds a lot of potential, says Rajeev Sharma, Director, OSource in an exclusive interaction with 4Ps B&M Analysts predict that the future growth of the industry will have to come from entirely new business districts outside Tier 1 and Tier 2 cities. What’s your take on it? Yes, especially with the increasing real estate and manpower costs in th...

FOR MOST STOCK INVESTORS, the roller coaster ride of the bourses over the last one year has been a cause for gritted teeth and fluttering hearts. But then, there were a few who did manage to find solace at a place where they could see others were riding out of the storm – in online networking communities and social investing sites. Sharing market information online has grown very fast in India over the last one year. The phenomenon is now becoming more popular than online discussion foru...

IIPM-Hyderabad organized a guest lecture for the students of PGP/SS/10-12/IIPM/ISBE A & B by Mr.Jaidev Goteti who is currently working as Director HR in CA Technologies. Mr.Jaidev has 13 years of rich Industry experience in Manufacturing, Banking, IT & ITES and has worked in some of the Big Indian and MNC organisations like Dr. Reddy’s Group, General Electric, Genpact, Bank of America in the Past covering the entire gamut of HR including recruitment, training, HR shared services,...

As the consumer sentiment gains confidence, companies are banking on new diversifications as well as the good ol’ formulas to keep the flag flying high   HARLEY-DAVIDSON ZIPPO LIGHTER TECHNICAL SPECIFICATIONS: • Windproof flame • Price: Rs. 2,500 onwards DUST, FLAME AND HARLEY: Harley Davidson, the icon of pride and sturdiness has bought a new extension as lighters. From classic high polish chrome to the bright...

Madhav Nene Head – Marketing, M&M M&M has been known for its high performance and fuel efficiency in all the segments it is operating in. Following the Group’s goal; the company has been the undisputed leader in the UV segment for years now. Products like Xylo have added to the brand equity of this automaker in the country. In fact, M&M’s viral marketing at the time of the launch of Xylo has been considered as the most effective communication strateg...

Mohit Ganju Head – Marketing, IndusInd Bank The launch of Mrs. Chowgle campaign which is on air currently is the most important one. As we were really low on visibility before this and but this campaign although talked about three different propositions but it gave us a strong brand identity. Moreover the feedback we got is extremely positive and it has not overpowered the brand in any case. For more articles, Click on IIPM Article . Source : IIPM Editorial ,...